Findability - How quickly and accurately can you find your product in store ? 09/05/2017 NeuroStrata have found small changes in packaging design can affect how many people find packs in store. A key component of NeuroStrata's packaging framework is Findability. With our strategic partners, Paravizion (www.paravizion.com) and Cloud Army (www.cloud.army), we have created a new capability to assess how quickly and accurately packs can be found on shelf. Clients can understand % accuracy and how quickly their packs can be found among competitors. As part of the new approach, clients
NeuroStrata have found small changes in packaging design can affect how many people find packs in store. A key component of NeuroStrata's packaging framework is Findability. With our strategic partners, Paravizion (www.paravizion.com) and Cloud Army (www.cloud.army), we have created a new capability to assess how quickly and accurately packs can be found on shelf. Clients can understand % accuracy and how quickly their packs can be found among competitors. As part of the new approach, clients
Protecting your Brand's Distinctive Assets - so other's can't copy you 06/17/2016 This is a connection to the LinkedIn pulse posted. https://www.linkedin.com/pulse/protecting-your-brands-distinctive-assets-so-others-keith-ewart-1?trk=hp-feed-article-title-publish
This is a connection to the LinkedIn pulse posted. https://www.linkedin.com/pulse/protecting-your-brands-distinctive-assets-so-others-keith-ewart-1?trk=hp-feed-article-title-publish
When Brands want to build relationships with their customers think of Packaging as a precious gift 01/05/2016 LinkedIn Pulse attached. As media channels increase, marketers are spending less money on TV advertising. There is a move from mass, push-based marketing to more personalised, 1:1 communication with consumers through multiple channels. The one consistent through all these changes is the Product Experience being offered by the marketer. In the case of Fast Moving Consumer Goods this comes in the form of packaged goods. With fragmented marketing channels and it being harder to reach
LinkedIn Pulse attached. As media channels increase, marketers are spending less money on TV advertising. There is a move from mass, push-based marketing to more personalised, 1:1 communication with consumers through multiple channels. The one consistent through all these changes is the Product Experience being offered by the marketer. In the case of Fast Moving Consumer Goods this comes in the form of packaged goods. With fragmented marketing channels and it being harder to reach
