Blue Chip Innovation designing emotional experiences

Blue Chip Innovation
Designing Emotional Experiences

Who we are

Blue Chip Innovation was set up by Dr Keith Ewart.  Keith has 24 years of experience in senior global Insight positions, working for Procter & Gamble, in foods, personal care and appliances.  He has pioneered techniques for understanding consumer behaviour in store and in home.  He has facilitated over 30 multifunctional ideation sessions, driven the use of rapid prototyping and fast cycle learning across the company and championed Product and Packaging Design and Emotion understanding and evaluation.
 
 
Blue Chip Innovation have particular expertise in Packaging & Devices Consumer Research at both First Moment of Truth (In store) and Second Moment of Truth (In home).
 
 
 
 
We facilitate Creative Collaboration Workshops where we bring together your multidisciplinary team with the appropriate external experts to create "magical experiences".  We have a network of associates who can help with prototyping and bringing these ideas to life.
 
We have strong associations and a network of consultants with expertise in all consumer research methodologies (qualitative and quantitative) to provide Inspiring Insights.  We have expertise in translating technology where we match what's needed with what's possible.
 
With our external partners we have developed new tools and techniques to help our clients Evaluating Emotional Experiences.  Now we can measure consumers' "gut feel" response to your Brand, your communication materials, your service provision and your products.
Keith Ewart